Tuesday 20 March 2012

Evaluation 2 (By Emily Fry)

How effective is the combination of your main product and ancillary texts?

Our music genre is Indie.
A typical target audience for our genre would be a boy ages 16-25 that enjoys listening to music such as Cold play, Oasis and The Killers. He would enjoy going to festivals and talking to friends about different bands they like and dislike. He would go out and "chill" in places such as Camden and London where he is able to skate and look at sights and listen to music freely. He would read magazines such as NME and wear skinny jeans with boots and long coats. Very much how our actor Jake dresses.

Here is my script to my video that I have produced showing how effective the combination of our main product and ancillary texts are.

Presentation1






WHAT WOULD WE CHANGE?
If i was able to go back and re-design all three platforms there would be a couple of things I would change about all.
The video - I feel that our group should have planned much more in advance, as it was our first time filming and editing. We underestimated how important the editing was and didn't give our selves enough time to edit as well as we could. Some things we hadn't planned properly and missed out meaning we had to go out and re-film some things. I would probably plan our story board better for our final cut and ensure that we got each part of filming done at least twice in different places so that we had a choice to edit. The colouring of our video was bleached out on our actors face so I would try and change that next time round as well. We tried to change it in Photo shop but next time round i will spend longer on it.
The Poster - The poster was our strongest point of our three platforms. We made the poster apply to both of them. I felt that our poster had a great Indie feel to it and that it was well suited to our music video. If we were to change anything I would try and change the pictures on the front to make them clearer.
The album artwork - As we wanted to take images from our music video we were limited on what we could use on our digipak. However we found two great pictures with our actor opening his eyes for the front cover and him closing his eyes for the back cover. The lay out and structure of the album were great. However I would change the colouring of the pictures used if i could do it again. Making them slightly less bleached out.

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