Target audience for digipak

OUR TARGET AUDIENCE FOR OUR DIGIPAK IS PRETTY MUCH THE SAME AS OUR TSRGET AUDIENCE FOR OUR VIDEO.

THE AGE RANGES FROM 16-25, BOYS AND GIRLS THAT HAVE AINDIE URBAN EDGE TO THEM.

WHAT WILL OUR TARGET AUDIENCE BE LIKE??

They’ve got the look – here’s how to spot Scenester chic in Britain

Wearing:
Foppish, floppy haircut
Waistcoat
Thick rimmed glasses
A lovely coiffeured fringe (on both boys and girls)
Cardigan
Stripy T-shirt
Brightly-coloured socks
Bleached hair for the girls
Tight jeans, maybe white?
Pork-pie hat
Braces
Harrington-style jacket
Long on top, short on the sides hair-cuts
Converse or winklepicker shoes
Girls - lumps of hair removed in unexpected places on head

Carrying:
Canvas bag on shoulder (preferably Rough Trade branded)
7 inch by their favourite band
iPod
CDR of their own demo
Pouch of rolling tobacco