final digipaks

DIGIPAK 1

DIGIPAK 2

Final products

Untitled from Sophie on Vimeo.

Why we chose to create two digipaks

We have decided to do two digipaks and two posters, we decided to do this because we had lots of different ideas of how to attract our audience and couldn't choose which one was the best. Therefore we will let you decide. We have kept a unique house style throughout both to ensure that it is clear to see which digipak matches together. We looked into some research on two digipaks as we wanted to make sure other bands and artist did this otherwise our digipak's wouldn't be realistic.

Here is the research we found :

Here is two covers of our band BLOC PARTY'S song Flux. This is the song we are doing so I felt it was essential to see if they created two CD covers first. Which they have done. As you can see the first one is very still and quiet where as the second one is a fast moving road with bright lights. They are both the same song and both show lights and emptiness. This shows that they do still relate to one another.

Here Jessie J has also used two front covers for one of her songs called "Who you are" She has kept herself on both of the CD's but she is posing differently in both. It is clear to see that even without her name and the song name both of the CD's are still hers.

After looking at both Bloc party and Jessie J it gave us an incentive to go ahead with our two digipaks.

research into our digipak

Digipaks consist of a book-style paperboard capable of holding a CD or DVD attached to the inside. Digipaks were the first thing record companies used. I will be producing a CD digipak for the artist I will be creating a music video for.

These are a few examples of CD. We are going to use the artist in our video and for a digipak, normally a pictureof the artist or group is used to promote the look and style. A picture on the front normally indicates what type of genre or style the artist or group is and this is what I want to achieve for my own digipak to promote the bands look as well as the music.

Here are some examples of the digipaks.

All of these digipaks are by the band Oasis. The first digipak keeps a sense of house style through out with the orange fire look on the CD and the back cover. The second digipak keeps a house style with the yellow through out the whole digipak.

The font used are similar on both as both the digipaks are Oasis. They have kept the same font on both digipaks so that it is easy for the audience to know that it is an Oasis CD without having to read the band name.

The picture on the front of the digipak relates with the genre Oasis try to associate them selves with because the man on the front looks like their age and how their style is portrayed. With the big hair and shirts.

Here are some drawings that have been created of our future Digipak.

Digipak Poster. How we made it

The process of making our poster.

Here is the font we are using on our magazine advert, this is very similar to bloc parties font they usually use. We want to use the same house style as other bloc party posters to make our poster look alike and be recgonised.

Using www.dafont.com we come up with this font. The font is called CODE and looks very similar to Bloc party's font they usually use. CODE has a normal and a bold. The masthead is in the font CODE. We have chose to do this because by using this font it is clear to see who the band are on the magazine advert.

Here is the gradual process of making the magazine advert, we added in relevant pictures to the music video and the poster. we then took tips from other celebrity posters when adding in effects. We added in rating, quotes and business icons!

We feel this looks really professional lets hope the rest of our digipak does too!Here are the images from our video used and the business icons we used to make the poster look realistic.

Target audience for digipak

OUR TARGET AUDIENCE FOR OUR DIGIPAK IS PRETTY MUCH THE SAME AS OUR TSRGET AUDIENCE FOR OUR VIDEO.

THE AGE RANGES FROM 16-25, BOYS AND GIRLS THAT HAVE AINDIE URBAN EDGE TO THEM.

WHAT WILL OUR TARGET AUDIENCE BE LIKE??

They’ve got the look – here’s how to spot Scenester chic in Britain

Wearing:
Foppish, floppy haircut
Waistcoat
Thick rimmed glasses
A lovely coiffeured fringe (on both boys and girls)
Cardigan
Stripy T-shirt
Brightly-coloured socks
Bleached hair for the girls
Tight jeans, maybe white?
Pork-pie hat
Braces
Harrington-style jacket
Long on top, short on the sides hair-cuts
Converse or winklepicker shoes
Girls - lumps of hair removed in unexpected places on head

Carrying:
Canvas bag on shoulder (preferably Rough Trade branded)
7 inch by their favourite band
iPod
CDR of their own demo
Pouch of rolling tobacco

Font for digipak

FONT

When looking at the font, we decided that we want to have as similar text to bloc party's other albums as possible. When looking at their text it is clear to see that it is quite robotic and straight. We came across the font, CODE on www.dafont.com.

The font comes in both bold and non bold, this is exactly what we want as bloc party usually have their band name as bold and the album name non bold.

After all deciding that this was an ideal text, we downloaded it to our computer so that we could use this in photoshop.