Our Target Audience

Here I have designed a poster of what our target audience is like. When thinking up of the song and the music video I had my cousin in mind! She is the perfect fit. She has a Indie personality and style. Our target audience are a lot of girls and boys like her!

I have also put a picture under the poster of a indie male.

Indies like to shop at shops such as Top shop, Top man,Urban outfitters and All saints.

they use Online sources a lot and enjoy interacting with friends over Face book and Twitter.

After taking a picture of my cousin I thought I'd look into what http://www.uktribes.com/ thought :

Indie:Musically, Vampire Weekend, The Killers, The Klaxons, Glasvegas, Lily Allen, Pete Doherty, Friendly Fires, Bloc Party

Indie kids are particularly fond of bands with teenage members, like Cajun Dance Party or Laura Mauling, where there’s a small gap between the band and their audience.


Fashion of Indie Pop Artists:Fashion-wise, the uniform of Converse and skinny jeans, fringes, band T-shirts and lots of jewellery remains unchanged. Clothes are second-hand not vintage.

Demographics:

We sat together and come up with a target audience. We decided that our target audience would be people from 16-25 year old. Male and females. People this age will be interested in them music and understand the term INDIE. They will be able to relate with he mood and genre of the music. The music videos will also appeal to people in this age range.

When thinking of Target audience I also felt I had to think about the brand of my music video as well.

The target audience for my music video depends on my brand.

What makes Indie a unique brand? AND what target audience does the brand perceive?

Indie music video offers a different transformation and experience then most music. The mood of songs are usually mostly negative, upsetting and depressing. Our target audience get the find it EASY to relate to Indie music and the artist. The artist is usually close in age to the target audience making them feel more comfortable and being able to relate to them easier.

Target audience Profile ....

This is a typical outfit of an male Indie.