Lighting

When researching into music video's I decided to research into the conventions of lighting. Artificial lighting is mostly used in music videos to add atmosphere and to show the shift from chorus and instrumental beat.
Artificial light is used in any genre music video. It is used mainly in both pop videos and Indie videos. In pop videos it is used for club scenes and enforces brightness and happiness. In Indie music videos the artificial lighting is used to add to the urban scene and the sense of loneliness and fear. Strobe lights are used a lot in Indie music videos.


Here are print screens of Ellie Golding - Lights and The horrors- still life that Sophie has put together. Both videos use a lot of cross dissolves for the effect of a futuristic feel. Ellie Golding and The horror are classed as Indie role models, close ups of her are used to sell the video. The colours change constantly through out the video added a mysterious look to the video. The different use of colours makes the video look unique. The cross dissolves are also used with many close ups of the artists. This makes the video more smooth.

Here is a picture that has been designed to show the use of lighting we will use in our music video. We aim to use strobe lights in our chorus.